Cookie Policy

Last Updated: May 2025

This Cookie Policy explains how HealthPlanFinder uses cookies and similar tracking technologies when you visit our website.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" or "session" cookies:

  • Persistent cookies remain on your device for a set period or until you delete them
  • Session cookies are temporary and are deleted when you close your browser

2. How We Use Cookies

We use cookies for several purposes:

Essential Cookies

These cookies are necessary for our website to function properly. They enable core functionality such as:

  • Security and authentication
  • Session management
  • Load balancing
  • Form submission

You cannot opt out of essential cookies as they are required for the website to work.

Performance Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about:

  • Pages visited and time spent on pages
  • Links clicked
  • Error messages encountered
  • Website performance metrics

We use this information to improve our website and user experience.

Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced features:

  • Language preferences
  • Dark mode settings
  • Form data you've entered
  • Personalized content

Targeting/Advertising Cookies

These cookies are used to deliver relevant advertisements and track advertising campaign performance:

  • Display targeted ads based on your interests
  • Limit the number of times you see an ad
  • Measure advertising effectiveness
  • Share information with advertisers

3. Types of Cookies We Use

Cookie NameTypePurposeDuration
session_idEssentialMaintains user sessionSession
auth_tokenEssentialUser authentication30 days
_gaPerformanceGoogle Analytics tracking2 years
theme_preferenceFunctionalityRemembers dark/light mode1 year
ad_idAdvertisingTargeted advertising90 days

4. Third-Party Cookies

We use services from third-party companies that may set their own cookies:

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous information about how visitors use our site.

Learn more: Google Privacy Policy

Advertising Partners

We work with advertising partners who may use cookies to show you relevant ads on other websites based on your visit to our site.

5. Managing Cookies

You have several options for managing cookies:

Browser Settings

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Clear cookies when you close your browser

Here's how to manage cookies in popular browsers:

Cookie Consent Tool

When you first visit our website, you'll see a cookie consent banner where you can choose which types of cookies to accept.

Opt-Out Tools

You can opt out of certain types of tracking:

6. Impact of Disabling Cookies

If you disable or refuse cookies, please note that:

  • Some parts of our website may not function properly
  • You may not be able to access certain features
  • Your user experience may be affected
  • You may need to re-enter information more frequently
  • We won't be able to remember your preferences

7. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you don't want to be tracked. Currently, there is no industry standard for how to respond to Do Not Track signals. We do not currently respond to Do Not Track signals.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

9. Contact Us

If you have questions about our use of cookies, please contact us:

HealthPlanFinder

Email: privacy@healthplanfinder.app

Manage Your Cookie Preferences

You can update your cookie preferences at any time.